Raised and educated in Sweden, Alex Frejrud’s extensive background as a telecommunications engineer, film editor, music producer and trans-media consultant makes him an ideal choice to serve as Digidev’s Chief Creative Director. He joined the Digidev team to develop and direct the architecture and brand strategy of the Company’s entertainment and platform systems. Frejrud has been the driving force behind various startups, aided by his considerable entrepreneurial skills. In 2004, he co-founded the award-winning social network Trig.com. He followed that triumph in 2008 with the establishment of the Glampire Group, consisting of Glampire Media, Glampire Mobile and Glampire Mobile-Label. As director and president of The Glampire Group, he worked in conjunction with a number of renowned record labels, fashion brands, corporations, websites, and movie production companies, enhancing the profiles, visibility, viral marketing, and connectivity of clients including BMW, MySpace, H&M, Sony, EMI, and Universal Studios.