Lee Kaplan

Sr. Dir. of Direct Response Marketing

 Professional experienced in DRTV, Direct-to-Consumer Marketing, Sales, Marketing, Sales Management, Television Creative Development, Direct Response Television. 
Lee Kaplan has over 30 years experience in marketing, advertising, and television production. He is currently the Senior Director of Direct Response Marketing for Incredible Discoveries at o2 Media, Inc.

Lee was previously the Senior Producer of o2 Media's award winning show, "The Balancing Act", the Lifetime Network's Daily Morning Show for Women.

Lee began with O2 Media over 14 years ago where, as Associate Producer for O2 Media’s educational division, he responsible for the production and marketing of such national television programs such as “No Place Like Home”, “Strategic Business Review”, and “The Traveler’s Guide”.

Lee is a veteran of O2 Media’s direct response division, where he was responsible for overseeing the product selection and co-funding processes for all national direct response campaigns. Some of the campaigns Lee was involved in include the Black & Decker Infrawave Speed Oven, Tornado, SpongeTech, BodyBugg, VibroPower, Magic Juice Filter, Clear O2 Water Filtration System, Teddy Ruxpin, Didi Car, and Franklin Sports Battle MAX to name a few.

Prior to joining O2 Media, Lee led several successful advertising and marketing organizations, including serving as the Vice President of Marketing at Elite Marketing Services, Vice President of Marketing at HADCO, General Manager at Quality Promotions & Advertising, and President of Diversified Financial Services.

Lee grew up in Miami, and attended Missouri State University in Springfield, Missouri.
Lee Kaplan
Sr. Dir. of Direct Response Marketing
Incredible Discoveries



2001 West Sample Road
Pompano Beach, Florida 33064
Pompano Beach, Florida
United States

Areas of Expertise:
Direct Response Marketing
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