As President of the RH business unit, Pierce leads Experient’s efforts to address clients’ needs to generate revenue, decrease costs, increase attendance and connect with their audiences through unique, technologically advanced registration, housing and lead retrieval systems and services.

Pierce brings more than 17 years of experience in tradeshow development and management to Experient. Previously, he was the Senior Vice President at Hanley Wood, the premier b-to-b media network serving North America’s residential and commercial construction industries. He had full P&L responsibility for eMedia, infrastructure, IT, registration and administration and streamlined all operating groups, systems and processes within the company. He also helped start Hanley Woods’ Exhibitions Division in 2000 and grow it into a $50+ million business, and successfully created and developed a $3 million, 80+ tradeshow registration center for Miller Freeman/CMP, the world’s largest tradeshow producer and one of the world’s largest b-to-b publishing companies.

In 2003 Pierce was awarded the Trade Show Executive Innovation Award and in 2008 the Meeting TechOnline Rising Star Award. He belongs to the International Association of Exhibitions and Events (IAEE) and the Society of Independent Show Organizers (SISO) while serving on the board of the International Center for Exhibitor and Event Marketing (ICEEM).