Multi-channel marketing expertise includes:
Online marketing
• Products, premium offers and free web site content.
• Corporate image and branding in all print and online media.
• E-branding of proprietary products.
• Web site promotion via major Search portals.
• Developed integrated Social Media strategy to enhance awareness and brand loyalty via Facebook, Twitter, YouTube, and other Social Media portals.
• Targeted partner and distributor sites for advertising and cooperative promotions.
• Advise and manage Corporate site development including SEO copywriting for optimal organic and paid results, debugging, site usability testing, and documentation.
E-marketing
• Segmentation of distributor and consumer customer base including list management, adherence to ethical and legal compliance standards.
• Content development for weekly circulation in excess of 70k.
• Continuous improvement of list segmentation and address hygiene.
Direct mail marketing
• Via multiple print catalogs and prospecting pieces with annual circulation in excess of 1.5 million copies.
• Responsible for overall design concept, copywriting, all phases of production management and quality control from vendor selection through attendance at press checks.
• Managed print material distribution including broker and list selection, evaluation, and coordination with the USPS to ensure greatest possible postal savings with timely in-home delivery.
• Selection and supervision of freelance photographers and designers as needed.
Promotional / Advertising
• Selection of print and web based advertising platforms and vendors.
• Negotiation and contracting for placement.
• Scheduling to maximize resources and ROI.
• Selection of promotional merchandise to effectively promote corporate brand using CI standards for new product launches.
• Selection and oversight of trade show booth design and display.
• Showroom product merchandising for customer facing events and related special activities.

Certifications, Computer/Software Experience:
Proficient in Windows, MS Office applications, Acrobat Pro, Google Analytics, Google Adwords, QuickBooks. Familiarity with accounting principles including (A/R, A/P, G/L, S/O, Inventory), Adobe InDesign, Adobe PhotoShop, Marketo (marketing automation software).
ISO 9000-2001 Certified Internal Auditor.
Export Control Representative (dual use goods).