Zoe Sexton has over 20 years experience in brand strategy, sales, marketing communications and client relations. Her background includes personal brand development, and experience in the financial services industry as an advisor and portfolio manager.

After working with many start-up companies in brand positioning and product launch, Zoe is able to streamline processes for entrepreneurs, professionals and businesses in ways they had not thought of. Zoe helps them reach goals via personal branding, executive coaching, partnerships, hiring, naming, creating visibility and doing whatever it takes to make it happen.

As Managing Director at Igor, she brings a new level of leadership and direction to the established naming and branding agency. As Founder at Maguffin, she sets the standard of partnership with clients to create strategic business initiatives resolve their most significant issues and build a legacy of competitive advantage. Zoe has a unique vision of the world that is a proven game-changer and leaves an indelible impression.

Years as a teacher, advisor, fiduciary, designer, communicator, trustee and mother has provided Zoe her unique ability to connect and share new ways of addressing obstacles. Zoe is an author, public speaker, and enjoys the outdoors. She is on the board of Inanna House, a foundation supporting patients with Lyme Disease.