Sanju Goswami graduated from the United States Military Academy at West Point, NY with a Bachelor of Science in Electrical Engineering (Computer Architecture) in 1988. He served in the Army as a Combat Engineer Platoon Leader in Germany and as a Company Executive Officer during operations in the Gulf War. After military service, he spent 6 years building quantitative analysis and risk management systems on Wall Street for Kidder Peabody, Paine Webber, Summit Systems, Bankers Trust, and Societe Generale. Driven by an entrepreneurial spirit and passion for technology, Sanju started Affluent Trade Management in 1998 to seek eCommerce opportunities.

Seeking a better life after years of stressful living, Sanju moved to Hawaii in 1999 to pursue a holistic lifestyle. During extended visits to India, he realized firsthand that the benefits of Ayurveda, Yoga, and Meditation far outweigh the costly and ineffective Western approach to healthcare - prescription medication and surgery. After adopting lifestyle changes based on Ayurveda to achieve optimal health, Sanju started India Herbs in 2001 to promote the benefits of Ayurveda and offer safe, effective supplements formulated to address specific ailments and ensure long-term health.