Patrick is known for his “strategy before tactics” and process approach to marketing. He believes success for a small business is found in first defining your strategy then arming it with the right tactics. He believes that effective marketing comes from understanding your company to the fullest, the dynamics of the marketplace and identifying shifts, trends, and changes. Patrick is active in helping business owners, managing partners, and marketers change the context of how customers view what they do and in effect render the competition irrelevant.

Patrick frequently consults and speaks on how effective marketing eliminates the need to sell, why choosing your customers is the secret to success, awareness, trust and the purpose of education in marketing. He has been mentioned and featured on WRVA 1140AM, RTD (Richmond Times-Dispatch), INC, and even sought after by American Express OpenForum as a marketing advisor. His insights and advice have been called, “rare, concise, straight to the point, beneficial and informative.”