Gary Pageau is principal of InfoCircle LLC, a content marketing consultancy. He began his Photo Marketing Association International career in 1987 in the editorial department. His primary responsibilities include overseeing the Association’s editorial department, marketing research unit and corporate relations department. The PMA editorial department activities include the Association’s monthly flagship magazine, PMA Magazine – Connecting the Imaging Communities; numerous monthly newsletters; and a daily news update. The PMA marketing research unit conducts both industry and consumer research in the field of photo/imaging, which is cited widely in the business and the trade press. Follow his tweets at www.twitter.com/garypageau.