Founder and CEO Fred H. Lerner has had a long career introducing thousands of people to the importance of “Turning Images into Memories.” He worked his way through college at Berkey Film Processing, spending his early career in New York City, Alexandria, Va., and Long Beach, Calif. Lerner led several photo businesses, including Lerner Photo Inc., Lerner Processing labs Inc., Kodak Processing Labs Inc. and was active with Australia photo businesses like Pacific Film Labs, Rabbit Photo Inc. and Metro Photo Inc. Most recently, he was president and CEO of Ritz Interactive Inc., parent company of RitzCamera.com, WolfCamera.com, CameraWorld.com and PhotoAlley.com. Lerner is a Life Member and past president of Photo Marketing Association International (PMAI) and serves on the board of the International Photographic Counsel (IPC), a United Nations NGO, where he is a Hall of Fame member.