Mike Yager

Chief Cheerleader

 Mike Yager took his personal passion and hobby, and transformed it into an international direct mail company that serves several thousand automotive enthusiasts annually. 
Mike Yager
In 1974, Mike Yager, a 24-year old tool-and-die maker, recognized the passion others like himself shared for Corvettes. Mike took a risk, borrowed $500 and began selling jackets, embroidered T-shirts, drinking glasses, owner's manuals, emblems and jewelry to the loyal Corvette constituency out of the trunk of a borrowed car.

Working weekend swap meets, Corvette specialty shows and other automotive functions, this energetic entrepreneur recognized the then unknown potential of selling automotive accessories to people, instead of just parts for cars. After all, it was people who shared Mike’s passion.

Word quickly spread among Corvette enthusiasts that Mike offered quality products and exceptional Customer Care. Not surprisingly, his business grew rapidly. Acknowledging that his part-time hobby now required his full attention, Mike produced his first two-page, black-and-white mail order flyer.

Today, Mid America Motorworks’ catalogs serve Corvette enthusiasts around the world, with visitors stopping by the MY Garage Museum to see the Yager Collection from Switzerland, England and China to name a few.

In 1994, Mike welcomed customers and enthusiasts to the first-ever Corvette Funfest, an event that has grown to welcome thousands of Corvettes each September. In 1998 Mike expanded the business from Corvette only when he acquired The Real Source, a supplier of Volkswagen parts and accessories. Business grew again in January 2002, with the addition of Performance Choice, a venture into interior manufacturing that produces high quality floor mats, seat covers and soft trim pieces at the most reasonable prices.

Mid America Motorworks once again took the lead in changing the automotive hobby in 2013, by launching a brand new e-commerce website. Visitors to the site will find technical information, Corvette and Volkswagen features, product diagrams, videos, tips and of course, thousands of parts and accessories for Corvettes and Air-Cooled Volkswagens.

Mid America Motorworks now mails millions of Corvette catalogs every year to customers worldwide. Catalogs are updated throughout the year and the website is updated in real time, as new products are added to the growing list of hard parts, accessories and lifestyle items that allow enthusiasts to “pursue their passion” at Mid America Motorworks.
Mike Yager
Chief Cheerleader
Mid America Motorworks

Website:
www.mamotorworks.com

Phone:
217-540-4200

Address:
2900 N Third St.
PO Box 1368
Illinois
United States

Areas of Expertise:
Marketing
automotive
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