In 2002 Bruce stepped out and started his own green energy business, covering energy efficiency, carbon and solar consulting, and energy and greenhouse tracking in Melbourne, Australia. He was able to grow this business so that he could step back from his day-to-day involvement, and then at the end of 2013 he sold this business to the owners of Australia’s largest retail lighting company. Bruce is now using this experience to help green energy businesses market themselves better for a more sustainable world.