Maxim Behar is a leading Public Relations expert, Founder, Chief Executive and Chairman of the Board of Directors of M3 Communications Group, Inc. – a leading company in the field of Public and Media relations in Bulgaria, part of Hill+Knowlton Strategies.

He was also President of ICCO (International Communications Consultancy Organization) - the largest and most influential global organization of Public Relations professionals and practitioners until the end of 2017. In 2016 he was appointed to the Advisory Board of the first Museum of Public Relations - in New York and became the first Bulgarian ever included in the prominent annual Global Power Book of the renowned British weekly PR Week. Same year African Public Relations Association appointed Mr. Behar as Ambassador for Europe and Honorary Fellow of the Association.

Maxim Behar is also the Honorary Consul General of the Republic of Seychelles to Bulgaria.

Maxim Behar uses his wide experience and strong presence in many countries all over the world in his daily PR and international business activities.
He is currently Chairman of the Board of World Communications Forum in Switzerland, Chairman of the Board of Trustees of For Our Children Foundation, Vice-President of The Atlantic Club in Bulgaria, Member of the Executive Committee of James Michel Foundation in Seychelles and many more.

Maxim Behar is a dreamer and a hard worker with a dynamic personality. He was part of many Distinguished Lectures like World Communications Forum, Davos, Switzerland; Northwestern University, Chicago, USA; John F. Kennedy School of Government at Harvard University, Cambridge, Massachusetts, University of Milan, Yerevan State University, Moscow Economic University, MIRBIS Business School in Moscow; American University in Bulgaria; South-West University “Neofit Rilski”, Blagoevgrad, Bulgaria and others.

Mr. Behar is engaged in the social and cultural life of the country. Maxim is also a practitioner and a believer in the idea of a more ethical world. He serves on the Board of several organizations including Junior Achievement Bulgaria (2001 – 2012). Before that, he served as Chairman of the Board of the Bulgarian Association of PR agencies (2009-2011) and is now a Member of the Board.

Maxim's latest book "The Global PR Revolution" reached #1 of sales on Amazon, his previous book - “Generation F” reached #4 of sales on Amazon and his two other books “111 Rules on Facebook” and “Secondary Instinct” were also considered best sellers in the country.

Maxim graduated Leadership Decision Making Executive Program at Harvard Kennedy School in 2019 but also has the title of Engineer in Economics and Advanced degree in International Economic Relations from the Prague Economics University. After that, he has completed other prestigious courses as “Thought Patterns for High Performance", trained personally by legendary Lou Tice at Pacific Institute in Seattle. He graduated also full practitioners program in Public Relations in many PR companies all over the US, organized by US Agency for International Development and “Full Corporate Program of Japanese Style of Management” in Yokohama Kenshu Center. While he was studying he began his career as a journalist in Bulgaria, the Czech Republic, and Poland and this shaped his future career. He remained active in journalism until 1995 ending as Managing Editor of Standard Daily in Sofia.

Mr. Behar is a polyglot fluent in Bulgarian, English, Czech, Polish and Russian. One of his favorite rules in life is: If your dreams don't scare you, they aren't big enough! He plays drums, golf, jumps with a parachute and adores rock music.