With over 20 years of experience in marketing and business development, I have a proven track record of driving growth and profitability across diverse industries. From launching new products to developing integrated marketing campaigns and managing cross-functional teams, I excel at creating and executing marketing strategies that achieve business objectives.Some of my key accomplishments include:

* Produced the fastest-growing performance festival in the Gambia, West Africa, now in its 3rd year, that includes a live concert featuring performances by the country's top hip-hop and pop artists.
* Established the first record label in West Africa to produce and distribute music to 130+ online stores at a price point affordable in the local market.
* Developed and built out a music streaming platform, the first for West African music only - https://afrobeatswest.com
* Conceived and produced a social media and digital marketing academy that trained 15,000 real estate professionals on how to use Social Media to sell homes.
* Managed a cross-functional team of brand managers, product managers, graphic designers, and R&D scientists to launch brand extensions and maintain profit growth of 30% totaling $160 million in sales from 98 countries.

As a marketing and business development professional, I have expertise in a range of areas, including: marketing strategy development and execution, branding and positioning, lead generation and conversion, customer relationship management, sales and revenue growth, product launch and promotion, event planning and management, market research and analysis, digital marketing and e-commerce

My experience, skills, and achievements have demonstrated creativity, strategic thinking, and a results-driven approach that is unique compared to many in the field.