James Michelson

Vice President / Chief Marketing Officer

Marketing

 James Michelson is the Chief Marketing Officer at JFM Concepts, a marketing software and direct response and marketing technology firm, and the author of "Cross Media Marketing 101: The concise guide to surviving in the C-Suite" from Schooner Press. 
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James has extensive international experience in the creation and execution of advanced direct cross media and one to one (1:1) integrated digital campaigns in both traditional and new media channels in a wide variety of verticals for both direct sales and lead generation. He has personally sold, developed and executed industry recognized cross media marketing strategies for such firms as AAA, United Health Care, Caterpillar, Hewlett-Packard, Marriott, Hartford Insurance, California Closets, and many more. Video case studies for these campaigns can be found on his personal website.

James is a sought after speaker and consultant. He has appeared as the keynote at conferences, trade shows, and peer groups in a wide variety of industries. He has been engaged by the United States Postal Service, Kodak, Dscoop, PSDA, PODI, The Asociacion Internacional de Ferias, the Direct Marketing Association, and many more. His case studies have been featured by PODI, the USPS, PSDA and Kodak.

James has developed and marketed an international brand portfolio of software as a service products. His extensive direct marketing experience creating custom direct marketing campaigns that feature direct mail, email, landing pages and personalized URLs (PURLs) and variable data was utilized in the development of the industry leading VDP Web® software as a service.

Specialties: Cross Media Marketing Strategy & Fulfillment, Marketing Technology Development, Software as a Service, New Media, Social Media, Business Development for Explosive Growth, Cross Media & Marketing Education, New Business Creation & Launch, Business Consulting
James Michelson
Vice President / Chief Marketing Officer
Marketing
GKIC

Website:
gkic.com

Address:
8430 Brywn Mawr Ave, STE 500
Chicago, Illinois
United States

Areas of Expertise:
Marketing
cross media
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