Mike Erickson is a former LA Times writer turned marketing executive who's seen enough of the world to know that few things are as they appear, and people are just about as gullible as PT Barnum said they were. Some of the brands he's turned the world on to include Head ski and tennis products, Jersey Fresh produce, Lycra, Coolmax and Thermax high performance products, StainMaster carpets,
the US Ski Team, Dolfin sportswear and Snoopy Catchem Kits. For the past 15 years he's devoted his efforts to online marketing and communications, including one of the pioneer outdoor experience sites, AdventureDirect, and his current online gallery and blog, Ointmentfly. At Ointmentfly he indulges his lifetime passion for art, particularly what he calls "idionsyncratic art" and literature.Classicaly educated in Greek, Latin, French, and what used to be the King's English, he deplores what is happening inexorably to our once-eloquent language, which he uses whenever he can to fight back. He's leery of technology, bureaucrats, political poobahs, and loves amateur sports and strategic development in warfare and marketing.