His diverse business skills focus on building brands and products, growing ambitious (start-up) businesses and managing international expansion. He specialises in creating online business concepts and digital marketing strategies. Key to the success of this is implementing effective website conversion strategies.

Before joining Optimizer HQ as its Chief Marketing Officer, Cornelis Co-Founded several other successful business, including The Village Square, which is one of the world’s first dedicated Word Of Mouth Marketing agencies and OrangePeel Systems, the global market leader in “next generation” visualisation systems. Cornelis is also a sought after Marketing speaker on the TEC (The Executive Connection) circuit.