Sue Rizzello is a B2B marketing and PR expert with over 20 years’ experience in agency and in house. She trains executives and writes extensively about thought leadership and executive communications both internal and external. She has worked with many blue chip IT and telecom organisations including IBM, Microsoft, HP, Texas Instruments, Ericsson and others, as well as high growth innovation companies and entrepreneurs. Her past successes include the leading the global PR launch for Bluetooth, driving 3G and optical networking PR for Nortel, and launching the IAB and DVD format in the UK and Europe - amongst others. She is passionate about productivity and addicted to software, and is known for her forthright and honest opinions which are given freely to clients and friends alike.