ShaliniVadhera
Author/ Celebrity Beauty Expert/ Global Entrepreneur

"Life is a journey. Finding ways to help women look good, feel good and do good is the best part", says author, celebrity makeup artist, global lifestyle entrepreneur, and Oprah Award winner Shalini Vadhera.

And this media darling’s journey is one for the ages. Vadhera’s rise from jewelry and fashion entrepreneur, to celebrity make-up artist, to best-selling author, to a favorite guest of Dr. Oz, The Today Show, and The View to the founder of a $21- million dollar global cosmetics company is nothing short of remarkable.

In fact, Vadhera was able to capture lightning in a bottle, literally. She not only sensed where cosmetic trends were headed, she created them. First by writing the best-selling book “Passport to Beauty” and then creating internationally loved cosmetics company Global Goddess, which extolled the virtues of the planet’s best beauty secrets. This, plus GGB’s exclusive launch on QVC and in Sephora stores, vaulted Vadhera onto the national and international stage. She caught the eye of Oprah Winfrey in 2009 as O Magazine awarded her the coveted Beauty O~ward. By April 2010, Vadhera had no choice but to resign and walk away from her company due vision inconsistencies with her investor.

Armed with an international business degree and an eye on launching her own global beauty and lifestyle brand, Vadhera started her entrepreneurial journey at the age of 19 when her father sent her to India to start her own company. And that’s exactly what she did creating luxury jewelry and fashion lines sold to Macys and Nordstrom. But with a passion for beauty she launched her makeup career at the top with her big break working on “The Tonight Show with Jay Leno,“ a stint that led to a successful career as a celebrity makeup artist. Her success led to recognition by numerous media outlets branding Vadhera as a multi-cultural and global beauty and lifestyle expert. This provided a platform for Vadhera to expand her expert status, resulting in frequent appearances on CBS’s “The Early Show,” “The Dr. Oz Show”, “The Big Idea with Donny Deutsche,” ” E!,” NBC’s “The Today Show,” TBS’s “Movie and a Makeover,” “Fox News”, “Extra,” ABC’s “The View.”

Before long, industry insiders wanted to capitalize on Vadhera’s sterling reputation and vast knowledge on exotic ingredients and cultures around the world. This unique point of view placed Vadhera in demand as a spokesperson and consultant for many Fortune 500 Companies such as Olay, Chapstick, Veet, Revlon, Lola Cosmetics on QVC ,Select Comfort Mattresses, Pantone Colors, Everyday Health and as the national spokesperson for iVillage.com, which included hosting the web based show “About Face” and doing iVillage makeovers on The Today Show. In 2011 Vadhera worked the “Brush With Fashion” initiative as the US/Canadian Spokesperson for The Body Shop.

Vadhera continues to pave her way through the competitive business arena, combining her global savvy with an intense passion for the unique and striking, calling every twist and turn an adventure of its own. Vadhera regularly travels the world looking for new inspiration in unique ingredients, rituals, cultures, fashion and lifestyle trends bringing this knowledge to clients looking for the latest innovation in product and brand creation, development, and multi- platform media and brand exposure.

Vadhera launched Dot ‘N Feather Ideation in 2011 to create compelling multi-platform content in the branding and television space. To date, the company has partnered with the likes of NBC Universal, The T Group, Sirens Media, Ugly Brother Productions, Daymond John from Shark Tank, and Troy Carter on a number of projects. Dot ‘N Feather also advises start ups in multiple areas of building their brands and helps facilitate strategic partnerships.

Vadhera was recently named the #1 Person To Watch In 2013 by The Economic Times of India. She was also recently honored as a Game Changer and “Beauty Personality Of The Decade” by Anokhi Media. She is currently working on her next book and recently launched the Power Beauty Living social platform for the empowerment of women in business, beauty and life.

Vadhera has contributed as a Business and Entrepreneur writer for Marie Claire Magazine, sits on the Women Network Advisory Board, and speaks at business conferences and panels regarding entrepreneurship and brand building and living your best life through authenticity. Vadhera recently was featured speaker at the 2014 CA Womens Conference.

Vadhera continues to coach and empower women entrepreneurs all over the world.

http://www.shalinisworld.com