Results-focused e-commerce / digital marketing specialist offering 16+ years’ background developing marketing strategies and programs designed to increase customer retention, loyalty and company revenue. Proven strengths in building successful cross-functional partnerships. Expertise in segmentation, measurement and analysis as it relates to the execution of CRM campaigns and initiatives.

Christopher Mullen has been the Director of Communications at Provectus Environmental Products, Inc., since 2014. He leads a team responsible for developing communication strategies and marketing initiatives that help advance the company’s efforts to catalyze broad impact through the sharing of effective ideas and practices. These strategies include publications, partnerships with online organizations & services, web & print marketing, social media, media outreach, tradeshows, remediation workshops and conferences.

Prior to joining Provectus, he assisted and executed marketing programs (electronic and print) for a new division, FMC Environmental Solutions (previously Adventus Group) as the Marketing Coordinator, from 2009-2014. He managed website implementation including SEM & SEO as well as developed and managed the customer relationship management (Dynamics CRM) database. Developed and led strategies to drive sales through optimization of technical resources. Assisted in the design of print and e-commerce marketing collateral. Coordinated and/or designed all materials for trade shows. Managed all social media and news outlets. Upon company acquisition by FMC Environmental, directed the CRM systems for three divisions as well as contributed to website development and marketing operations.

Previously, he was the Digital Production Manager for WATT Global Media. Where he managed digital / online marketing solutions for 8 branded company sites. Developed project timelines and managed projects from inception through completion. Developed email delivery system and campaigns, by partnering with editors and clients to gather information, create layouts designed to engage readers, and managed all banner advertising. Analyzed weekly statistics including ROI for client advert investments.

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