Shay Brown is a well-known celebrity and sports publicist and, most notably, Head of the Reign, President and CEO of Royal Kingdom PR Agency, Inc., a boutique public relations firm launched in 2010. Wielding a mastery of marketing, talent and brand management and event promotion, Shay's the brains, beauty and brawn behind the successful firm that offers a complete menu of PR and major events planning services to a highly diverse client base. Royal Kingdom PR Agency, Inc.'s offerings include, but are not limited to, marketing and management for professional athletes, talent management, all facets of entertainment industry and celebrity PR, event planning and promotion, brand management services, image consulting, media relations, and perfectly tailored PR campaigns for a wide array of brands that include luxury and lifestyle, beauty and cosmetics, fashion, corporate, food and beverage and fitness, among many others in her professional wheelhouse.

In January 2014, Shay founded Champions of Character Excellence and event and awards based program focused on Generation Z and creating scholarships based on character, integrity, and leadership. CCE also assists cities and government with implementing programs that teach financial literacy, entrepreneurship, and team building for the youth.