SHAD BRUCE
PRESIDENT AND CREATIVE VISIONARY

While installing over 48,000 cup holder sponsorship stickers at a MLB venue, this industrial designer / entrepreneur created a solution to solve a problematic issue for venues across the world. Shad Bruce established Branded Seats®.

These sponsorship stickers were cracking from UV exposure and more than half were power washed in to pieces. Branded Seats® has continued their product development and now offers a full range of seat advertising accessories, including a brand new cup holder.

In addition to Branded Seats, Bruce has been Principal and Chief Visionary for Concept 45 and previously DD&F where he worked on countless iconic projects by bringing the WOW to unassuming environments. His services have included design and the creation of branded environments including signage solutions, three dimensional marketing exhibits, interactive environments and product design. Creating these custom projects for big name clients such as: San Diego Padres, Arizona Diamondbacks, Major League Baseball, Arizona Cardinals, NASCAR / ISM Raceway, Bashas, Jensens, Phoenix Childrens Museum, Muhammad Ali Parkinson Center, Salt River Fields at Talking Stick and many others over the last 25 years.

In college, after studying mechanical engineering for four years, Bruce decided to switch direction, and subsequently earned his bachelor’s of science degree in Industrial Design from Arizona State University.

Currently residing in San Diego, California with his wife Sandy and their two children, Bruce shares his enjoyment of classic cars, the ocean and snow skiing with his family.