Pushpa Srivastava is an SEO strategist that helps online business owners figure out how to grow their business in a way that energizes them. She is currently working in the Marketing department of Sinema Films - a video production company based in New York City. Her zone of genius focuses on visibility, boosting traffic, finding the gaps in their market, competitors' analysis and then zoning in to get results without paying for ads. Previously, she worked as a digital marketing consultant for a web development company. She graduated with honors from RTU with an Engineering degree in ECE.