Mr. Reep's specialty is turning consumer behavioral data into actionable tactics to maximize the performance of perishable inventory. Interpreting complex data and recognizing meaningful patterns to increase total profit are skills that come naturally to him.

Reep's revenue maximization strategies have improved profitability for his employers and their customers, with one recent example realizing a 105% increase in YTD revenue. He believes intelligent, flexible, dynamic pricing is the key to leveraging technology to launch commerce into the next golden age.

In addition to marketing at Stay Alfred, Reep is a freelance writer and author.