Becky Sturm


 Becky Sturm is owner and founder of StormSIster Spatique® and the 3waybeauty brand and inventor of the shampoo, shower and shave grooming bar shhh.  
Becky launched the multifunctional, natural product after more than 26 years in the beauty industry.

Becky’s first product, shhh., is free of synthetics, preservatives, and artificial fragrances and coloring. Becky’s experience in the industry inspired her to design a high-quality product that allows users to simplify grooming by using one product for multiple purposes—completely rethinking the beauty routine.

“After more than 26 years in the beauty industry, I realized that there wasn’t one product that could do three things effectively,” says Becky Sturm, founder of 3waybeauty. “Not only does the shhh. bar save consumers money and time, but its all-natural ingredients are better for the body and the environment, which is a win-win for everyone.”

Becky’s years of retail experience and product research led to the launch of her beauty line, 3waybeauty, in 2011.

In 2005, Becky launched the online store StormSister Spatique offering a wide selection of hair, skin, organic, and imported products. Becky diligently researched each product, its ingredients, and its respective benefits.

Becky’s earliest childhood memories are of her grandmother’s hair salon where she became inspired to work in the beauty business. Becky graduated from Horst Education Center, now The Aveda Institute, with the knowledge and skills to pursue her passion.

Becky’s salon and store experience have made her an expert in everything from behind-the-chair styling and owning a salon/spa to researching and creating new beauty products.

Becky continues to be the best source for beauty and grooming information and products via her blog and newsletter at
Becky Sturm
StormSister Spatique


612 716 5480

651 221 4433

St. Paul, Minnesota
United States

Areas of Expertise:
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