Mark O'Hara is an entertainer, product designer and founder of SuperBooty LLC, the firm behind the Bootie Babe brand, headquartered in San Francisco.

His career began in 1990, working for Macromedia founder Devorah Canter.

In 1992 O'Hara opened Skipnosis Studios, a digital design studio and worked for companies such as Sony, Macromedia and Cnet.

In 1995 he created SuperBooty, a 15-piece funk dance band that performed over 350 shows all over California,

At their concerts they sold tee shirts and stickers but Mark dreamed of selling bootie shaped products such as shoes, nail polish and backpacks.

In 2005 the band retired and in 2010 O'Hara began to develop the nail polish product line.

After six years of development he launched the 2016 Bootie Babe Nail Lacquer Collection featuring 24 new colors.