Mike McBride

Marketing Director

 Mike earned his BFA in Communication Graphics/Graphic Design from Edinboro University of Pennsylvania. He has helped Charlotte area firms successfully sell and market products since 1993. 
Mike earned his BFA in Communication Graphics/Graphic Design from Edinboro University of Pennsylvania in May 1993. Upon graduation, he joined UMI Publications in Charlotte where he was responsible for the design and layout of over a dozen different sports publications per year including the official "NASCAR Preview and Press Guide" magazine.

Mike also served as project manager/creative director/marketing head of "The ACC Basketball Handbook" magazine, coveted by fans World-wide. He coordinated with 30 writers and photographers nationally and controlled all marketing aspects of the magazine. After two years under his control, the magazine’s ad sales tripled and sales increased. Mike's project management work helped him land the position of Webmaster for the official site of The Handbook which he built in his spare time. One month after launching the site, it recorded over 40,000 hits with no paid banner advertising.

He moved from traditional print media to the new media of the Web. In January 2000, Mike joined Osprey’s e-commerce/Creative Design group to expand his knowledge of Internet technologies and use his creative ability to enhance Osprey’s new position in its creative design offerings to clients. Within four months, he was promoted to company Webmaster.

Since January 2007, Mike has been the Marketing Director at Industrial Test Systems, an international manufacturer in Rock Hill, SC. He-branded the company identity, introduced ITS to untapped markets, revamped the website that incorporated social media and created a SEO presence and an improved shopping experience. Within the first month of new site launch, web sales increased 15%.

Mike stays connected with the community by serving as a Board Member for Camp Boomerang, an Autistic inclusion camp and Autism Services of Mecklenburg County, Inc; a committee member for his neighborhood association, vice president of his local School Improvement Council and marketing director for the non-profit TigerWorld.
Mike McBride
Marketing Director
Tiger World


4400 Cook Road
Rockwell, North Carolina
United States

Areas of Expertise:
Social Media
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