Today, it's all about personal branding and direct interaction with customers and potential buyers through avenues such as social media, blogging and regularly updated websites. To keep up with this trend, TC McClenning jumped in with both feet about a decade ago and learned/mastered social networking sites such as LinkedIn, Twitter and Facebook. New ones, like Google+ and Instagram, crop up all the time.

Most small businesses and busy real estate professionals have little extra time to learn the ins and outs of each new social media platform. After the initial learning curve, the time to maintain and keep the social media pages updated can be very time-consuming. McClenning Your time can be better spent doing other things, such as selling homes, managing a real estate company, or growing your business.

Celebrated publication of her book, All In A Day's Work for Real Estate Agents: Humorous & Heartwarming Stories. It contains 100+ true stories of funny and crazy experiences that have happened to residential real estate agents. See www.WorkLikeaDogBooks.com for more details (and book excerpts under the Media section). The book would go on to be a Ben Franklin Independent Publishing Silver Award winner.

Specialties: Marketing copy, blogs, public relations and writing press releases, business writing, ghost writing business-related articles for executives, social media, newsletter articles, assistance with creation of collateral materials (brochures, sales letters, eCampaigns, etc.), website copy, e-newsletters, etc.


Marketing Communications Specialist and Business Writer
Company Name Top Cat Creative Services
1997 – Present

PR / Marketing Consultant
Prudential Georgia Realty
2000 – 2010

Served on the marketing staffs of two top ten builders in metro Atlanta
Mid 1990s

SOURCES I CAN CONNECT REPORTERS WITH:
I have a broad network of residential real estate contacts, with a series of top-producing agents in about a dozen states as well as long-time real estate agents in about 25 other states. In addition, I have a small number of home building contacts; small business contacts; nonprofit contacts (such as the president of the Amputee Coalition of America; head of the Atlanta Realtors Association; mid-level person at Georgia Realtors Association, and others); mortgage contacts; several contacts in the postal industry (and believe me, there's a TON you could be investigating there); actor Josh Henry; amputee athletes like Sarah Reinertsen and Scott Rigsby. I also know a lot of people with interesting or unique stories on things like career changes, how they met their spouses, crazy travel stories, above and beyond customer service stories, business start up stories, pet stories, etc.