Mr. Sam Lau is an expert in the area of employee lifestyle programs - as a way to boost employee engagement and improve work-life balance. He is providing leading edge thought leadership in this area and an industry pioneer, with 20+ years experience.

He is a business entrepreneur who co-founded the first "staff club" outsourcing concept in Australia in 1995, developing it into the leading employee lifestyle benefit provider in Australia.

Now based in Hong Kong, he has started up his new company, Total Loyalty Company, as a leading Asian company, pioneering the provision of staff loyalty programmes as a "game changing" staff retention tool for Asian companies, by developing healthy, fun, engaging and productive workplaces, using a combination of corporate perks, social events, wellness programmes and other staff rewards.

The use of lifestyle benefits is a fresh approach for companies to achieve a better work/life balance culture, and enjoy higher staff engagement - all helping to retain staff, reducing staff turnover.