Timothy Jonathan Talley

Founder & CEO

 Tim Talley is a Marketing, Brand Strategy and Product Innovation expert with over 20 years of experience. Both an entrepreneur and intrapreneur, Mr. Talley has found branding and innovation success in both corporate and new venture environments. 
Tim Talley has over 20 years of experience in Marketing, Brand Strategy and Product Innovation. Currently the CEO & Chief Marketing Officer of U-Lace Customizing Lacing Systems - a mass-customization, sneaker customizing accessory sold in 28 countries around world. Tim trend-spotted the concept for the product and then developed and then singlehandedly launched the brand. U-Lace was named the #1 hot new trend product in Japan for 2010 and is carried in such prestigious trend shops as Collette in Paris.

Prior to starting U-Lace, Tim was Sr. Director of Urban & Fashion Headwear at New Era Cap Company, where among his accomplishments was: 1) sole development of the high-tech headwear systems currently worn by all players in Major League Baseball; 2) creation and design of the EK by New Era fashion line of headwear; 3) Growing his business unit from $85MM in sales to $187 MM in 2.5 years, and beating revenue goals by over $60 Million in the process. In addition to running the company’s largest business unit Tim also served as the company’s Global Trend Spotter and Product Trouble-Shooter.

Tim was also the founder and CEO of Ballgirl Athletic - a leading sports apparel brand dedicated solely to women’s sports apparel - from 1995 until 2000. Under Tim’s direction Ballgirl Athletic grew from a Start-up to distribution in well over 2000 doors in the USA. Ballgirl also had partnerships with high profile WNBA players and the NBA store.

Tim’s career spans over 2 decades and he has worked in marketing, strategy and product innovation roles at Revlon, Nestle, Eastman Kodak & New Era Cap Co. Tim also holds 4 sole-inventor U.S. Patents for product he has developed.
Timothy Jonathan Talley
Founder & CEO
U-Lace Customizing Lacing Systems




465 Central Avenue.
Rochester, New York
United States

Areas of Expertise:
Product Innovation
Product Development
Brand Strategy
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