For more than a dozen years and an inspired run in the brand world, Michael Hermann and Wicked Cow created uncommon opportunities for some of the world’s most beloved pop culture brands including management of the The Roberto Clemente Estate, the Julius Erving brand, Pelé, Wiffle®, Big League Chew, Maxim, The Notorious B.I.G. Estate, among others. More recently, Michael is Derek Jeter’s co-founding and co-publishing partner in Jeter Publishing, their content studio that includes a joint venture partnership with publishing giant, Simon & Schuster.