Jake Athey leads the marketing communications efforts for Widen Enterprises, a Software as a Service firm that assists marketing teams in creating, managing and distributing digital media by improving marketing workflow efficiencies and strengthening brand consistency for the purpose of improving top line revenue growth and brand equity.

Athey helps organizations realize their maximum marketing potential by communicating the value of Digital Asset Management as part of core brand and marketing channel strategies. Through a centralized approach to Marketing Asset Management organizations are able to improve operational efficiency, strengthen brand consistency and increase return on marketing investments.

In part, helping marketing and IT personnel make it easier to advance marketing technology within their organizations by leveraging the Software as a Service (SaaS) model for faster time to market and quick realization of time and cost savings.