Kimberly Prescott
VP Marketing
Marketing
“ Ms. Prescott is a seasoned marketing technologist leading the charge in forensic marketing. She is known as a subject matter expert in this field and has demonstrated this knowledge through handling hundreds of forensic projects over the past four years. ”
As the Vice President of Marketing for WizdomLink, Kimberly handles practice management, business development and implementing best practices for her clients. She has over 15 years of experience in designing, developing and rolling marketing automation solutions that integrate throughout the customer experience including WCM, ERP, CRM, and custom software integrations.
Kimberly defines the best practices for marketing automation practices, supports clients in major projects and manages the marketing automation practice. Kimberly has deep experience in all facets of marketing, content curation, automation, integrations with CRM, lead scoring, client engagement throughout the lifecycle, personalization, strategy and implementation of complete systems.
Prior to Wizdom Link, Kimberly has architected and led development of various lead management projects. She played a critical role in Eloqua and Salesforce implementations at Intermec, Google Analytics and PPC at Fujifilm Sonosite and led several personal clients to success using Silverpop and Marketo.
Kimberly earned her Bachelor’s degree in Business Management from University of Phoenix, Arizona, and is graduating with her MBA program through the Jack Welch Executive MBA at Strayer University in Virginia.
Kimberly likes to travel, hike, rides horses and enjoys the outdoors while sipping fine wine and tasty cuisine.