Stephen McClelland is the Digital Marketing Manager at Yellowcom, a leading telecommunications provider headquartered in Belfast, with offices in Glasgow and Dublin. He plays a central role in shaping and executing Yellowcom’s digital strategy across the UK and Ireland, leading initiatives that drive lead generation, online visibility, and long-term brand growth.

With a strong foundation in B2B marketing and a specialism in SEO and content strategy, Stephen has helped position Yellowcom as a trusted voice in business communications. His work spans a broad range of digital channels — including organic content development, paid campaigns, website optimisation, and marketing automation — all tailored to generate qualified leads and support the evolving needs of Yellowcom’s business clients.

Stephen is known for combining analytical thinking with creative direction, consistently delivering campaigns that are both performance-focused and customer-centric. He is particularly passionate about translating complex telecoms topics, like the UK’s PSTN switch-off, into accessible digital content that educates and empowers businesses to take action.

Internally, Stephen collaborates closely with sales, technical, and leadership teams to align marketing output with Yellowcom’s commercial goals. He also leads key projects such as website redevelopment, digital reporting frameworks, and integrated campaign planning to support Yellowcom’s continued growth in the business telecoms space.

Prior to joining Yellowcom, Stephen held marketing and communications roles across agency and in-house environments, giving him a well-rounded understanding of brand development, audience targeting, and digital storytelling in fast-paced sectors.

Outside of work, Stephen stays current with trends in telecoms, digital marketing, and user experience. He brings a proactive, adaptable mindset to every project and is committed to building marketing systems that are measurable, meaningful, and scalable.